There is now such a critical mass of infantilized subjects in our society that we see their tropes at work everywhere, aggressively. Typically, any middle-class man or woman up to their forties is an infantilized subject nowadays. This means a majority of consumers. Thus every advertising campaign launched by a major corporation and every government public service announcement proudly proclaims that the ideology of cupcake fascism is appealing to them.
It is everywhere, from the most trivial examples: a waste bin with a little picture of a sad puppy on it and the line “It’s not my fault my mess doesn’t get cleaned up,” or a napkin dispenser that says on it, “Please Only Take One of Me,” (this latter is, incidentally, something I once saw in the House of Commons cafeteria; even those in positions of what in some lights can look like actual power are in the grip of infantilization). All the way to massive, blockbuster instances of the phenomenon such as the recent Coca-Cola #ReasonsToBelieve campaign which was full of such obviously insidious expressions of cupcakey positivity as “For every tank being built … there are thousands of cakes being baked,” and “for every red card given … there are 12 celebratory hugs.” The advert also features a scene in which a man high fives a cat."
"You can see in Google Glasses a certainty that something must be next. There’s going to be a new disruptive technology and they’re gonna find it and put ads on it."